Future cycle

Current cycle

prueba

We will work on implementing group ticket purchase options, special offers for multiple purchases, and effective communication about the advantages of attending events together.

Increase tickets per sale to 1.8 with discount to non-members

Club members account fill 70% of seats

Public Relations team

We aim to become a reference in the world of American football, earning the respect and admiration of fans, players, and media. To achieve this goal, we will work on sporting excellence, promoting our team values, and creating high-quality content to share our story and achievements.

Become the most recognized football franchise

Winning the Super Bowl is the culmination of our work as a coaching team. We will focus on meticulous planning, innovative play preparation, and personalized player development to give our best in every game.

Win Super Bowl

Head Coach team

Achieving an 88% stadium attendance is a key indicator of our success in building a loyal fan base. We will concentrate on exciting marketing campaigns, sponsorships that attract viewers, and customer retention strategies to reach this goal.

Fill home stands to 88% capacity

To achieve this objective, we will implement specific training to improve the accuracy and decision-making of our quarterbacks, as well as coordination with the receivers.

Complete 200 passing yards per game

We will focus on on-field communication, studying opponent offensive tactics, and improving our players' physical endurance to ensure a high-level defensive performance.

Allow fewer than 17 points per game from opponents

We will work on improving customer service, stadium comfort, and the overall quality of the experience to achieve this goal.

Improve club members' NPS after attendance to 60

By targeting a 70% occupancy with members, we are committed to providing exceptional value to our members and creating an active community in the stadium. We will focus on loyalty programs, exclusive member benefits, and effective communication to reach this goal.

Achieving a 10% corporate ticket sales target is essential to diversify our revenue sources and strengthen our partnerships with the business community. We will focus on identifying collaboration opportunities, customizing ticket packages, and promoting the benefits of attending our events as a company.

10% of tickets must be sold on corporate plans

We will work on communicating the benefits of early ticket purchases, simplifying the purchase process, and creating incentives for our followers to buy their tickets early.

75% of seats are sold a month before the game

Our goal is to expand our presence on social media by reaching 1.5 million followers. This will require a focus on creating engaging content, active interaction with our audience, and optimizing our social media strategies to attract new followers.

Grow followership on social media to 1.5M

We are looking to strengthen our quarterback training by hiring a highly qualified quarterback coach. The addition of this expert will enhance the development of our QBs, their accuracy, and decision-making, ultimately benefiting the entire team.

Hire a new quarterbacks coach

We will concentrate on improving the accuracy of our quarterbacks, coordination with the receivers, and understanding opponent defenses. By doing so, we will increase our ability to advance down the field and complete key passes in third-down and red zone situations, significantly contributing to our season performance.

Achieve 65% pass completion rate

We will focus on safer playing tactics, specific exercises to improve passing accuracy, and studying opponent defenses.

Cut interceptions to fewer than 1 per game

Limiting opponent passing yards is essential for controlling the game and winning matches. We will focus on solid coverage tactics, effective blitz strategies, and defensive communication to keep opponent receivers at bay.

Allow fewer than 100 passing yards per game

Our goal is to improve our ability to pressure the opponent quarterback by increasing the number of sacks to 3 per game. To achieve this, we will focus on blitz techniques, defensive line synchronization, and training our players in the outside linebacker position.

Increase number of sacks to 3 per game

We will implement a marketing strategy aimed at highlighting the advantages of annual passes, such as significant savings, exclusive access to events, and flexibility in choosing games. Additionally, we will work on regular communication with pass holders to ensure they feel valued and part of our long-term community.

35% of tickets must be sold on season plans

This quarter, our goal is to identify and compile a list of 25 highly qualified candidates for the position of quarterbacks coach. This involves researching various sources, such as professional networks, sports associations, and specialized agencies, to identify candidates who possess the necessary skills and experience to strengthen our quarterbacks coaching team.

Build list of at least 25 potential candidates

Once we have compiled the initial list of 25 candidates, our next step will be to thoroughly investigate their profiles, analyze their relevant skills and experiences, and ultimately prioritize the top 10 candidates.

Research, analyze and prioritize to get to the best 10

After we have identified and prioritized the 10 most promising candidates, our next phase involves scheduling an initial meeting with each of them. During these meetings, we aim to understand their visions, goals, and how they align with our organization, which will help us make more informed decisions in the selection process.

Have a first meeting with the 10 best candidates

We seek to identify and highlight the three most qualified and promising candidates for the quarterbacks coach position. To achieve this, we will conduct a comprehensive selection process that includes reviewing their achievements, their ability to impact the team's performance, and their adaptability to our game strategy.

Select the best 3

During these interviews, we will assess their ability to communicate their vision and approach, as well as their adaptability to our team and game philosophy.

Conduct the full range of interviews with the best 3

This strategy will provide us with a layered selection, ensuring a reserve of qualified talent for our team in case our first choice is not available.

Select the best, 2nd best and 3rd best

Our next step is to ensure the effective onboarding of the new quarterbacks coach into the team. This involves creating and signing a contract that outlines roles, responsibilities, salary, and other relevant terms. The signing of this contract is crucial for formalizing the employment relationship and ensuring that both parties are aligned in terms of expectations and commitments.

Increase tickets per sale to 1.8 with discount to non-members

Start creating aligned OKRs